



❄️ NEVER LUKEWARM
❄️ NEVER LUKEWARM
❄️ NEVER LUKEWARM
❄️ NEVER LUKEWARM
JOEL MARLINARSON
JOEL MARLINARSON
Strategy and content for the brands
shaping tomorrow's trends
Strategy and content for the brands
shaping tomorrow's trends
Strategy and content for the brands
shaping tomorrow's trends
Joel’s career has evolved from assisting on social shows such as
Chicken Shop Date, to producing viral social content and strategy
for global brands.
Joel’s career has evolved from assisting on social shows such as Chicken Shop Date, to producing viral social content and strategy for global brand campaigns.
Joel’s career has evolved from assisting on social shows such as
Chicken Shop Date, to producing viral social content and strategy for global brands.
Joel’s career has evolved from assisting on social shows such as Chicken Shop Date,
to producing viral social content and strategy for global brands.
A natural self-starter, Joel launched his first brand, Coldest Clothing,
aged 12, using organic social media to build early traction in the
UK music scene. Many years later, he’s in the business of making
other brands culturally relevant.
A natural self-starter, Joel launched his first brand, Coldest Clothing, aged 12, using organic social media to build early traction in the UK music scene. Many years later, he’s in the business of making other brands culturally relevant.
A natural self-starter, Joel launched his first brand, Coldest Clothing,
aged 12, using organic social media to build early traction in the UK music scene. Many years later, he’s in the business of making other brands culturally relevant.
A natural self-starter, Joel launched his first brand, Coldest Clothing, aged 12, using organic social media to build early traction in the UK music scene. Many years later, he’s in the business of making other brands culturally relevant.
An early trend spotter, Joel breaks down the 'why' behind what’s viral
and most importantly, what’s next. Joel is active both behind the scenes and in front of the camera with a community of 90,000+ followers across platforms. His strategic thinking has made him a trusted voice in the
creator economy.
An early trend spotter, Joel breaks down the 'why' behind what’s viral and most importantly, what’s next. Joel is active both behind the scenes and in front of the camera with a community of 90,000+ followers across platforms. His strategic thinking has made him a trusted voice in the
creator economy.
An early trend spotter, Joel breaks down the 'why' behind what’s viral and most importantly, what’s next. Joel is active both behind the scenes and in front of the camera with a community of 90,000+ followers across platforms. His strategic thinking has made him a trusted voice in the creator economy.
An early trend spotter, Joel breaks down
the 'why' behind what’s viral and most importantly, what’s next. Joel is active both behind the scenes and in front of the camera with a community of 90,000 followers across platforms. His strategic thinking has made him a trusted voice in the creator economy.
TRUSTED BY
TRUSTED BY
Building brands through content, breaking them down with strategy
Building brands through content, breaking them down with strategy
Because success on social is never just about #authenticity




OFFERINGS

SOCIAL MEDIA STRATEGY
Full content strategy to set your brand apart from competitors
Built for brands stuck in the loop of “posting more” without the performance or relevance to show for it.
Performance audits that uncover what’s working, what’s being ignored, why, and where to focus next.
Ownable content formats
Social and cultural trend insights to stay ahead.
Platform strategy
Brand playbooks
Social & Trend insights

SPEAKING AND WORKSHOPS


CONTENT PRODUCTION


BRAND PARTNERSHIPS





OFFERINGS

SOCIAL MEDIA STRATEGY
Full content strategy to set your brand apart from competitors
Built for brands stuck in the loop of “posting more” without the performance or relevance to show for it.
Performance audits that uncover what’s working, what’s being ignored, why, and where to focus next.
Ownable content formats
Social and cultural trend insights to stay ahead.
Platform strategy
Brand playbooks
Social & Trend insights

SPEAKING AND WORKSHOPS


CONTENT PRODUCTION


BRAND PARTNERSHIPS





OFFERINGS

SOCIAL MEDIA STRATEGY
Full content strategy to set your brand apart from competitors
Built for brands stuck in the loop of “posting more” without the performance or relevance to show for it.
Performance audits that uncover what’s working, what’s being ignored, why, and where to focus next.
Ownable content formats
Social and cultural trend insights to stay ahead.
Platform strategy
Brand playbooks
Social & Trend insights

SPEAKING AND WORKSHOPS


CONTENT PRODUCTION


BRAND PARTNERSHIPS





OFFERINGS

SOCIAL MEDIA STRATEGY
Full content strategy to set your brand apart from competitors
Built for brands stuck in the loop of “posting more” without the performance or relevance to show for it.
Performance audits that uncover what’s working, what’s being ignored, why, and where to focus next.
Ownable content formats
Social and cultural trend insights to stay ahead.
Platform strategy
Brand playbooks
Social Insights

SPEAKING AND WORKSHOPS


CONTENT PRODUCTION


BRAND PARTNERSHIPS

TESTIMONIALS
TESTIMONIALS
Trusted feedback from brands, agencies and audiences
Trusted feedback from brands,
agencies and audiences
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
Thank you so much for the workshop, Joel. The team had such a great time. Such amazing insights! Everyone was raving about the session.
Global beauty brand | Workshop
"Love watching your marketing and branding videos. Has transformed my view on marketing in this generation."
TikTok community member
"Would 100% recommend Joel. Sharp, organised, asks the right questions and pushes our strategic thinking well beyond the obvious."
Global fashion brand | Consultancy
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
Never short of a cold (or hot) take, Joel shares educational breakdowns on the creator economy, marketing and branding.
Never short of a cold (or hot) take, Joel shares educational breakdowns on the creator economy, marketing and branding.
Because success on social is never just about #authenticity
Building brands
through content,
breaking them down with strategy
























